AEW
There have been quite a few examples of AEW stars who have gotten a renewed push within the company after getting repackaged.
Whether it be making a change from what they’ve been known as in a previous promotion or a whole new presentation for a character, these repackaged stars have played prominent roles on AEW TV over the company’s history.
From Ricochet to Timeless Toni Storm, repackaging helped these talents become some of the biggest stars in All Elite Wrestling right now.
Here are seven AEW stars to be potentially repackaged.
7. Bryan Keith

Since signing with AEW in 2024, Bryan Keith has seen his character adjusted more than once.
Coming into the company as “The Bounty Hunter,” Keith aligned himself with Chris Jericho and Big Bill in The Learning Tree.
Becoming “The Bad Apple” of the group, Keith played his hard nosed attitude alongside the more aloof and happy-go-lucky Jericho as well as the more stoic Big Bill.
Now reverting back to “The Bounty Hunter,” Keith may be due for a repackaging that could reignite his momentum within AEW.
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