AEW has managed to do what no other non-WWE promotion since WCW in its prime was able to do, and that’s make people invest in their product. Both emotionally and financially.
Making us care about a cowboy who drinks to forget, or a loner who skates in defiance has been AEW’s greatest accomplishment.
It’s because of what they did with their initial foundation that allowed the company to flourish and grow into what it is today.
This is why Danielson’s words about joining AEW cannot be overstated. After his debut with the company, Bryan would say in the post-media scrum:
“There’s a reason for people clamoring for me to come here (AEW), and it’s because of what they already built, before Punk got here, before I got here.”
And he’s right. Apart from the big crowds, the great TV deal, and the fantastic talent, AEW has built a home. CM Punk would say so himself after his debut in the post media scrum:
“(AEW) feels like a home, and not a house.”
By investing in their own talent, AEW have made themselves stand out. They’re not just another WWE, and that’s why wrestlers are choosing to join them.
If this were just another WWE, then no one would have incentive to make the jump.
If main eventers like Kenny Omega, Jon Moxley, Cody Rhodes, the Young Bucks, and Adam Page are the heart of AEW, then young talent like Britt Baker, Darby Allin, MJF, Jungle Boy, and Sammy Guevara are the soul.
A company that didn’t even exist three years ago has just stomped into WWE territory and sold more tickets than them ten days after they ran Madison Square Garden.
AEW has created a wave, and now they’re going to try to surf it to the top.
At Dynamite Grand Slam, Kenny Omega and Bryan Danielson will headline the biggest show in AEW history in a highly anticipated dream match.
A man who just five months ago main evented WrestleMania, will main event AEW’s biggest show of the year. And it was by choice.
As huge as the Arthur Ashe stadium show is set to be, there are still more knockout blows that AEW hopes to deliver later in the year.
In the winter, WWE and AEW will be running the UBS Arena in Long Island, New York a mere 10 days apart. And as of time of writing, AEW has outsold WWE, 6,100 tickets to 2,400.
Of course, anything can happen between now and then but the signs of a rising tide are there. In a perfect world, this would inspire WWE to put on the best product possible, but only time will tell.
Three years ago a bet to fill a 10,000 seat arena paid off. And come September 22, 2021, we’ll see double the crowd size, and double the significance.
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3 years ago by Tranquilo Club
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