Why AEW Is Running Wembley Stadium Revealed

1 month ago by Dave Adamson

Why AEW Is Running Wembley Stadium Revealed AEW

With AEW announcing All In for London on August 27 2023, the reasons why Tony Khan chose Wembley Stadium as the home have been revealed.

AEW will make its United Kingdom debut with the big pay-per-view hailing for the iconic venue, despite the Khan-owned soccer team Fulham FC having Craven Cottage as its home.

Dave Meltzer has revealed the reasoning behind the decision in the Wrestling Observer Newsletter (subscription required):

“Tony Khan had mentioned Craven Cottage, where his family’s Fulham soccer team plays, and could probably put more than 20,000 in for a pro wrestling set up, for a London debut.

“There were a lot of reasons the change was made. There were logistic reasons, the building being in a residential neighborhood, lighting and staging issues. It is said to still be an idea Khan wants to do someday but as compared to Wembley, it was cost ineffective.

“It was described that you only have one chance to make a first impression, and after running New York, Los Angeles and Toronto, you really only had London left to have the advantage of a first show in the market to do a gigantic crowd.

“The hope is that the show will help the relationship with ITV, and hopefully WBD, since they are marketing this around the 100th anniversary of Warner Brothers and the 100th anniversary of the original Wembley Stadium.

“They also expect this will strengthen the visibility of the company in Europe, and just running such a big show itself will get the company more exposure.

“The brand awareness should hopefully help AEW+ subscriptions in the U.K. and the places it is available in Europe, as well as the visibility could open up business partnerships and television partnerships throughout Europe.”

Chris Jericho recently hit back at critics claiming that AEW All In would be a failure.


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