Per the United States Patent & Trademark Office (USPTO), AEW star Jeff Jarrett has filed to trademark a new term.
On June 1, Jarrett filed to trademark the term ‘HEAT’. According to the report, the AEW Director of Business Development intends to use the term in relation to ‘entertainment in the nature of wrestling contests’ among other categories.
The following description accompanied the filing:
Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer;
Entertainment services, namely, live appearances by a professional wrestler and sports entertainer;
Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer;
Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer;
Providing wrestling news and information via a global computer network;
Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
Jarrett was in action at AEW Double or Nothing 2023, unsuccessfully challenging for Cash Wheeler & Dax Harwood’s AEW Tag Team Championship alongside Jay Lethal.
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