AEW Launching Retro-Themed Merchandise Line

AEW

AEW is launching a retro-themed action figure line in conjunction with independent toy company MAJOR under a new licensing agreement.

The announcement was made in a press release that can be read below ahead of the ‘Series 1’ lineup reveal on July 23.

AEW Women’s World Champion Toni Storm has already been revealed for the initial wave of figures, as can be seen below.

Per the press release from MAJOR:

MAJOR and AEW Team Up for ‘Big Rubber Guys’ Line, Fusing Retro Energy with Wrestling’s Future

Catch the full ‘Series 1’ lineup reveal during MAJOR’s upcoming virtual panel, streaming exclusively on YouTube on July 23.

ORLANDO – July 15, 2025 – MAJOR, the independent toy company built by fans, for fans, announced its new licensing partnership with fast-rising professional wrestling promotion All Elite Wrestling (AEW) during AEW’s Starrcast convention in Arlington this past weekend. Known for its top-of-the-line, retro-style collectibles and reverence for wrestling icons, MAJOR revealed this new collaboration live on the Champion Stage during a special edition of the Major Wrestling Figure Podcast. There, the team gave fans a sneak peak into what’s to come with AEW, revealing the first AEW star joining the brand’s popular “Big Rubber Guys” action figure line: former AEW Women’s World Champion, Toni Storm.

Big Rubber Guys serves as MAJOR’s ode to the iconic rubber wrestling toys of the ‘80s— bold, and built to be played with or proudly displayed. With AEW in the mix, the line fuses retro cool with the cutting edge of today’s wrestling scene, spotlighting a new generation of wrestling talent through a nostalgic lens.

Toni Storm’s figure is the first of four to be featured in Series 1 of MAJOR and AEW’s Big Rubber Guys collection. The remaining three AEW stars will be revealed during a virtual panel on July 23, hosted by MAJOR founders and professional wrestler Matt Cardona and Brian Myers, alongside AEW’s Smart Mark Sterling. The panel will stream exclusively on MAJOR’s YouTube channel, @CollectMajor.

“This partnership with AEW is a dream collaboration for MAJOR because at the end of the day, we’re fans first,” said MAJOR co-founder Michael Kanik. “AEW has revolutionized pro wrestling with its bold storytelling, next-level talent, and diehard fanbase, and that’s the kind of energy we channel into everything we make. We’re proud to kick things off with Big Rubber Guys that celebrate AEW’s rise. Whether you’re in it for play or display, these toys are for the fans who live and breathe wrestling, just like we do.”

Series 1 pre-order goes live July 23 only at ShopAEW.com. Catch the reveal panel July 23 on YouTube, and follow @collectmajor on Instagram and https://collectmajor.com for updates.

MAJOR was founded by Matt Cardona and Brian Myers and pays “homage to ‘80s iconic rubber wrestling toys” through its a catalog of more than 200 figures to date.

 

The new partnership with @AEW and @CollectMajor was just announced and they’re making #BigRubberGuys for their talent!

Vintage style figures, call for a vintage style star!

Coming exclusively to @ShopAEW, who else do you want to see made?#AEWAllInTexas#CollectMajor pic.twitter.com/er95EtsER7

— The Major Wrestling Figure Podcast (@MajorWFPod) July 11, 2025

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• Brian Myers
• Major
• AEW
• matt cardona

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