AEW New Brand Partnership Announced, Logo To Feature In Ring

AEW

AEW and idrinq have announced a new partnership that will see idrinq become the official productivity drink of AEW.

As announced by idrinq on social media, the brand is set to receive premiere logo placement in both the AEW ring as well as on the company’s TV broadcasts.

The announcement reads:

May 13, 2025 – Today idrinq announced an exclusive partnership with All Elite Wrestling (AEW), making idrinq the official Productivity Drink of AEW.

Developed with over 50 international patents, idring encourages its consumers to “Taste the Science” as they bring together a proprietary blend to the AEW audience. idrinq offers a unique stimulant-free formula designed to enhance mental alertness, focus, and energy levels. idrinq is proud to bring their new alternative beverage for both the mind and body to athletes and fans all over the world.

With this new partnership, idring will be featured across AEW’s weekly TV programming on TBS, TNT, and streaming on Max, along with several AEW Pay-Per-View events.

As the official Productivity Drink of AEW, idring will have premiere logo placement in both the ring and broadcasted on live TV. With the evolving partnership between the two entities, idrinq is happy to announce that the AEW talent will also play a part in the AEW/idring journey.

“AEW fans bring the energy, and now they have the perfect drink to match-without the crash” said idrinq CEO Norbert Vergez. “At idring, we believe peak performance starts with a clear mind, which is why we created the first-of-its-kind productivity drink that enhances focus and endurance without caffeine or stimulants. Teaming up with AEW-where mental and physical precision are everything-just makes sense. Whether you’re gearing up for a big match, a workout, or just tackling your day, idring helps you stay sharp, focused, and in the zone—naturally.”

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