How Bad Bunny & Logan Paul WWE Deals Came To Be

WWE

WWE President and CEO Nick Khan has explained how the WWE appearances of Bad Bunny and Logan Paul came to be.

Both Bad Bunny and Logan Paul are often regarded as two of the best celebrity wrestlers in WWE history.

Bad Bunny made his in-ring debut at WrestleMania 37 in 2021, surprising fans with his performance in his tag match, teaming with Damian Priest to defeat The Miz and John Morrison.

Logan Paul impressed the wrestling world with his debut bout at WrestleMania 38, siding with The Miz to defeat Rey & Dominik Mysterio.

Speaking on the recent MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference call, Khan recalled WWE contacting Bad Bunny during the pandemic:

“It started during the pandemic. There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time.

“This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed.

“Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan.

“We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us.

“We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent.

“Obviously, the relevancy factor mattered. He wanted to do more and more.”

Explaining how the process was similar with Logan Paul, Khan said:

“We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’

“He came in and took is seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked.

“Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us.”

Logan Paul most recently wrestled at WrestleMania 39, losing to Seth Rollins despite interference from KSI.

Bad Bunny won his most recent match, defeating Damian Priest in a street fight at Backlash 2023.

The Puerto Rican rapper has reflected on the bout, noting that he felt like he was ‘going to die’ following the major match.

Transcription via Fightful. 

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• Logan Paul
• Nick Khan
• BAD BUNNY
• wwe

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