
Netflix – the international home of WWE – has revealed that it will be increasing prices across a number of its tiers in the United States and other international markets.
The new monthly subscription costs will affect viewers in the US, Canada, Argentina and Portugal.
In the United States, the cost of the Standard plan (without ads) will rise by $2.50 seeing an increase from $15.49 to $17.99 per month.
As noted by Variety, this increase in particular marks the first time in three years that Netflix has increased the cost of its Standard offering.
The ad-supported tier will also get its first price increase since its introduction, rising from $6.99 to $7.99 per month.
For viewers on the Premium tier, they can expect an increase from $22.99 to $24.99 per month.
Adding an extra user to a primary Netflix account will also cost members more, rising to $7.99 to $8.99 per month.
The increase was addressed in the quarterly letter to investors, revealing that it is part of a strategy to “re-invest to further improve Netflix”:
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.
“To that end, we are adjusting prices today across most plans in the U.S., Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”
During the January 21 2025 earnings call, co-CEO Greg Peters supported the increase on the Standard With Ads offering, noting:
“We believe that our starting price is an incredible entertainment value. And it’s a highly accessible entry point.”
No increase has, at the time of writing, been announced for subscribers in the United Kingdom, with a Netflix spokesman telling the BBC there is “nothing to share right now”.
Netflix is notably the home of Monday Night Raw in the US, and the home of WWE streaming for all weekly shows and PLEs in most international territories.
Netflix saw the biggest-ever quarterly increase in subscribers during Q4 2024 with 18.9 million subs for that period.
It would also raise its 2025 revenue outlook to between $43.5bn and $44.5bn with its operating margin also increasing to 29%.
During the earnings call, co-CEO Ted Sarandos praised the performance of WWE on the streaming platform.
Transcript from Variety.
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