All Elite Wrestling Executive Vice President Cody has discussed how AEW will handle its pay-per-view schedule going forward.
On the Fan Morning Show with Jeff & Big Joe, both Cody and his wife AEW Chief Brand Officer Brandi spoke regarding the promotion, with Cody touching on pay-per-views in particular:
“We are long-form and we work backwards. We are going to do four major PPV’s a year: All Out, Double or Nothing, Full Gear, and one unnamed we’ll probably announce within the next two weeks. That is how wrestling used to be, the Golden Age of Wrestling in the 1980’s and even the late seventies, you looked at the finale and you worked backwards. We never want to be week to week, that is almost arrogant if you think you can do this week to week. Especially with young kids that we are responsible for now. Like your Luchasauruses, Rihos, Britt Bakers, we are responsible to them now, we want to do it all long-form and disciplined without going hotshot or week to week.”
Brandi opened up on the importance of adapting plans with a live product:
“The fact that it is live and that anything can happen and you have to be ready to adjust on the fly and just adapt. Great example of that being the last PPV, watching my husband fall on his face on a steel stage, I wasn’t sure what was happening after that because it is live. It still was just fantastic, for me, it was the moment of the evening. You never know what is going to happen, so it is just exciting for us as it is for the fans. You are literally getting something different every single time, whether planned or not.”
“We do appeal to a more hardcore fanbase. We want to get everybody. We’ve had some really revered matches in just a short period of time. It is not my favorite match, but I know so many people enjoyed me vs. my brother Dustin. I’m glad we were able to have that on the very first outing and needed a match like that. I didn’t know it would be mine.
“As far as long-term, the biggest debut in TNT in five years. They were projecting much lower numbers. We don’t want to get arrogant or cocky about it, we want to be disciplined and long-form, but I also want to do something that other wrestling companies haven’t done when it comes to advertisements for our promotion, our brand. We are open for business.”
Thanks to WrestlingInc for the quotes