Some details have now emerged regarding the huge success of the September 5, 2021 All Elite Wrestling (AEW) All Out pay-per-view event.
Tony Khan took to Twitter to state that the pay-per-view did over 200,000 buys, which destroys the previous record held by Revolution 2021 from this past February.
The latest Wrestling Observer Newsletter states that full pay-per-view numbers aren’t available but there were 205,000 buys accounted for at press time.
It was added that streaming buys doubled what last year’s All Out managed to do.
With between 200,000 and 220,000 buys, All Out would be the biggest pay-per-view number for a non-WWE show since 1999.
It will also be the most successful non-WWE show in terms of revenue since 1999 as well.
The show had the highest second-market ticket prices of any pro-wrestling show in history, peaking at $367, due to all the rumours about the likes of CM Punk and Bryan Danielson.
Based on Google searches, which are an indication of general public interest, All Out beat SummerSlam by 4% on the day of each show, and in regards to the weeks leading to and days coming out of each show, All Out beat SummerSlam by 14%.
On September 5, the day of the show, AEW All Out was the second most searched for topic on the internet behind Labor Day.
It did over 500,000 Google searches, which is AEW’s new record and way more than anything it’s done before, with the exception of CM Punk on August 20 which did 500,000.
The pay-per-view also led to AEW Dynamite doing its best viewership since its debut show, and beating the same week’s WWE Raw in the key 18-49 demographic for the first time ever.
So not only was All Out one of the best shows of all-time, but it was a very successful one business-wise too.