The early pay-per-view buy estimates are in for AEW Double or Nothing and it’s looking like very good news for the fledgling promotion.
DON is estimated to have done around 98,000 PPV worldwide buys between television and digital platforms.
That number includes, traditional PPV outlets, B/R Live, Fite and ITV Box Office.
The worldwide split saw two thirds of the buys come from the US and the UK – which is what you would expect as they are two of the biggest wrestling markets in the world.
It should be noted that this number does not include replay buys, which are figured to be fairly high due to the incredible response to the show and the buzz surrounding it afterwards.
To put the number into perspective, DON did almost double the buys of All In and did so at a much higher price point.
The final number should easily eclipse ECW’s biggest ever show, which did 99,000 buys. It is also higher than many WWE and WCW supercards from the 90s and way ahead of every TNA PPV.
There was further good news for AEW in the Google trends, with the promotion the second most searched item in the US on the Saturday that Double or Nothing aired with 220,000 searches.
That is way ahead of All In, every New Japan Wrestle Kingdom show, G1 Supercard at MSG and every NXT TakeOver.
It was also 35% ahead of WWE’s most recent PPV Money In The Bank on the night of the respective shows and quadrupled MITB for second day interest, despite WWE having Raw the next day.
As Dave Meltzer notes:
“The Google search numbers and PPV numbers both indicate mainstream interest is far larger than most expected. Little niche things aren’t the number two topic in the country on a given day.”
Typically a PPV buy rate represents a very small percentage of a promotion’s television viewing audience, but of course AEW does not yet have television so it is difficult to say if that will work the other way.
If it does then AEW’s weekly TNT television show may start out with a much higher number than expected. Whether they can sustain interest ones the novelty wears off will be the key to the promotion’s success or failure.