Eric Bischoff Comments On WWE Pushing Their Brand Instead Of Stars

One of the major criticisms against WWE in recent years has been their insistence on pushing the WWE brand instead of individual stars. Many believe this is a reason why no one in WWE has been able to break through to the next level of stardom. Now, Eric Bischoff has given his thoughts.

Speaking on his 83 Weeks podcast, Bischoff talked about how most WWE stars are interchangeable at the high level. Here is the quote, courtesy of Wrestling Inc.:

“Going into WrestleMania there’s so much focus and attention on Roman Reigns, but one of the things I’ve said in WWE right now so much of everything feels equal. Nothing other than going into the main event of WrestleMania, is the exception. If you take this moment we’re in out of it and you look at the last 12 months or couple of years, it seems like one of the things WWE has done is keep WWE as the most important star and everybody else is fairly interchangeable at a very high level.

They’re all at a very high level, they’re all important people, but not one of the stories tends to stand out until you get to WrestleMania. Perhaps there’s a conscious or subconscious reason people are doing it a little differently now.

What are your thoughts on the above story? Let us know in the comments on Twitter or Facebook.

• eric bischoff
• WrestleMania
• Roman Reigns
• wwe

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