Just a few months ago, WWE shocked the world by announcing that Paul Heyman and Eric Bischoff would become the Executive Directors of Raw and Smackdown respectively.
While Heyman is reportedly having a large influence over Raw, Bischoff has had little impact on Smackdown since his appointment.
Now WWE has confirmed that Eric Bischoff has been officially replaced as Smackdown’s Executive Director by Bruce Prichard.
Prichard has been working in a high-profile position backstage on WWE shows for the last few months. He will now oversee WWE’s relationship with FOX.
— WWE (@WWE) October 15, 2019
On the matter, WWE.com‘s article had the following to say:
Bruce Prichard has been announced as the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
Please join WWE in congratulating Prichard on his new role and catch Friday Night SmackDown at 8/7 C on FOX
Make sure you stay tuned to WrestleTalk.com for the latest on this story as it develops.