Having recently added Dark: Elevation to its YouTube programming, AEW now has about four hours of YouTube content across two straight days.
With roughly 15 matches each on Elevation Mondays and Dark Tuesdays, the promotion also has a third TNT hour coming at some point soon.
In the latest Wrestling Observer Newsletter, Dave Meltzer outlined two reasons why these YouTube shows are so long and have so many matches.
The first reason is so management can look at as much potential talent as possible since the shows are basically AEW’s equivalent of developmental.
In fact, 211 different people have wrestled for AEW this year, which considering we’re only in the middle of April, is quite a lot.
Another reason is to build up a big library of content to potentially create its own network or even sell streaming rights like WWE did with Peacock.
The more content there is, the more money they can make from that side of things, so that’s the mentality behind it.