Some interesting details have emerged regarding the huge increase in revenue achieved by WWE video games since 2013.
As per Sportico, WWE has doubled its video game revenue since 2013, and the main way this has been achieved is through the switch to mobile games.
There have been 140 million mobile installs and 500,000 daily users, leading to WWE outperforming the NFL, NBA and MLB according to App Annie.
Sarah Cummins, WWE’s Senior Vice President of Consumer Products, said:
“We’re so fortunate that our characters and storytelling lends itself really well to the mobile gaming space. When you couple that with content and storytelling it creates a really powerful mechanism for us to bring some really fantastic products to the market.
“We are not a tech company. You’ll never hear the WWE tell you that. We are a content company and we live and die by the intellectual property that we create and the characters that we build and then the stories that we tell. So moving to that licensing strategy has really helped to ignite the business.”