Joe Hendry Joins PUBG Mobile: Exclusive Comments, WWE Appearances, Being TNA World Champion & More

WWE/WrestleTalk

TNA Wrestling World Champion Joe Hendry is collaborating with PUBG Mobile for an in-game event running from April 18 – May 17.

WrestleTalk.com’s SP3 spoke with Hendry about the partnership, as well as his recent WWE appearances including fans wanting to see him at the recent Raw in Glasgow, his responsibilities as TNA World Champion, and more.

You can see the announcement of the PUBG Mobile in-game event and our interview with Hendry below. If you use any of the interview quotes please credit WrestleTalk.com and link to this page.

PUBG MOBILE Partners with Wrestling Superstar Joe Hendry for an Exclusive collaboration

PUBG MOBILE, publisher Tencent Games, one of the world’s most popular mobile games, is thrilled to announce an exclusive partnership with Joe Hendry, the world-renowned wrestler and musician from TNA Wrestling. This collaboration will bring exciting in-game content to PUBG MOBILE players in the UK and North America.

Joe Hendry, the Scottish wrestler and current TNA World Champion, has gained rapid growth due to his unique combination of wrestling prowess and musical talent. His single, “I Believe in Joe Hendry,” recently reached #1 on the UK daily iTunes charts, and his vibrant, charismatic persona has made him a standout figure in the world of professional wrestling. As part of this collaboration, Hendry will bring his iconic presence to PUBG MOBILE, offering fans an immersive in-game experience and a range of exclusive content.

“We are really excited about this partnership with Joe Hendry, and hope that his fans and the PUBG MOBILE community will enjoy this unique integration available from today,”” commented  Alex Lin, Publishing Director Western Europe Tencent Games.

Joe Hendry said “Say His Name and He Appears! The fans wanted it and Tencent Games heard the call. Joe Hendry is coming to PUBG MOBILE. As someone who has enjoyed the franchise for many years, I’m excited to bring my unique brand of wrestling and music to the game. After becoming champion in the ring, it’s now time for Joe Hendry to own the battlefield!”

President of  Anthem Sports and TNA Wrestling Carlos Silva said,  

“We are excited that our TNA World Champion Joe Hendry is part of this exclusive promotion with PUBG MOBILE.  Joe is our champion in the ring and will be the champion of the battlefield, too!”

Collaboration Overview: The partnership centers around a special in-game event, running from April 18 to May 17 2025, which will allow players to complete missions and earn rewards tied to Joe Hendry’s character and brand. This event will feature a mini-game with a pixelised version of Hendry, where players can earn points to unlock a variety of in-game items, including:

Complete all 10-day missions to unlock the Joe Hendry permanent in-game set made of a Blue shirt top, White pants and Black shoes
Reach the top rankings in the event to unlock even more exclusive rewards, including:
Joe Hendry Space gift – Top 20,000 players
Joe Hendry Music (lobby) – Top 10,000 players
Joe Hendry Avatar – Top 5,000 players
Joe Hendry Voicepack – Top 3,000 players
Joe Hendry Frame  – Top 1,000 players
Dates and Details:

Joe Hendry In-game Event: April 18 – May 17, 2025
Mini-Game Features:
Complete daily missions to earn tickets for the mini-game.
Play the fighting mini-game featuring a pixel version of Joe Hendry and Lone Survivor (PUBG MOBILE’s main character). Each of them has 3 moves they can use to increase their popularity. 
Earn points and complete 10-day missions to unlock exciting rewards, including a permanent outfit

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube. 

About Joe Hendry 

Joe Hendry is a Scottish Professional Wrestler and Musician who is the current TNA Wrestling World Champion, competed in the WWE’s flagship Royal Rumble event in 2025 and achieved a #4 single in the UK with his hit song ‘I Believe In Joe Hendry’.

His combination of charisma, musical ability, in-ring talent and social media creativity has seen him capture the hearts and minds of wrestling fans around the world.As World Champion Joe Hendry has helped TNA Wrestling ascend to a run of record breaking sold-out shows for the company and also earned WWE its single most viewed video on X last year with over 21 Million views.”

WRESTLETALK.COM INTERVIEW

Joe Hendry on the collaboration with PUBG Mobile:

“I’m someone that’s hugely familiar with the PUBG brand and fanbase. I’ve been playing the game since I think 2017 – I was the third wrestler on Twitch and that was the game that we launched with, so I’ve got a lot of amazing memories with the franchise, and now to be in collaboration with PUBG Mobile, which is one of the most played games in the world, it’s a huge collaboration for me, it’s huge for TNA Wrestling, and it was such fun to get involved with the brand and the franchise. When we made the trailer and I got to put on the helmet and the shirt and the tie, and we filmed it in an underground nuclear bunker. It was just an amazing career full-circle moment for me, so I’m absolutely thrilled and delighted to have this partnership with PUBG Mobile.

“It’s a huge honor. I remember, obviously as players will know, when you win the game, it’s called a Chicken Dinner, and one of my favorite memories is I remember me and my brother were playing a team game and I got killed right away – which is always what happens – and he went on to actually win the game, and he beat all the other teams, which was an awesome moment. So I do have so many great memories, so to now actually have my likeness in the game, it’s a huge moment for me in my life.”

On how the partnership came about:

“The PUBG Mobile team posted something to do with my entrance, and just being cheeky as I like to do, I tweeted it and said, ‘Hey listen, if you want the real thing in your video game, all you’ve gotta do is say his name’, and then obviously PUBG Mobile did reach out, we got the conversation going and I was delighted that we were able to move forward with it. It’s been a fun experience, the collaboration’s been great so far. I think because we’ve got such a great respect for the franchise, and I think the PUBG Mobile team realized that, and that’s why we’ve been given some freedom with what we filmed for the trailer and creatively how we approach it, so that’s been super fun. But I just can’t wait to see what it’ll be like to actually see my likeness in the game. I’m very excited to see how this is gonna turn out.”

Does it feel surreal being part of a game you’ve played so much?

“It’s just crazy how life works out sometimes. In my adult life, I can’t really think of more games that I’ve spent more time with than PUBG. Say if I go in my Steam library, if I look at ‘games played’, I’ve spent more time with PUBG than just about anything else. So for that to be the franchise that we’re getting involved with, it’s just such a huge honor to be involved with PUBG Mobile. And the fact that it’s the mobile version of the game means it’s so accessible to my fanbase as well, so it means people who have never tried the game before, if they are a fan of Joe Hendry and they wanna see what it’s like to play with my likeness on the battlefield, then people can go ahead and do that at the click of a button on their mobile. I was absolutely blown away – me and my brother were blown away – with the experience and how user-friendly it was when we played, like to use the controls on a mobile. I remember when I approached the mobile version I thought to myself, ‘I guess I’m gonna need a controller’, but I found the controls were extremely intuitive and again, me and my team were blown away with how intuitive the controls were. So if you haven’t played the game before, download it. It’s free to play as well, so it’s a great time to get your hands on PUBG Mobile.”

How good are you at PUBG Mobile?

“Actually, and I’m being completely truthful when I say this, the first game I played of PUBG mobile, I got a Chicken Dinner, so I actually won my first game. And my brother did too. So we were feeling pretty good about it. Like I say, it’s a very fun experience. I have to be honest, the development team were horrified to find out that I am a ‘camper’, I think is the term, which is basically that I will just hide in the fields of wheat until everyone else has eliminated everyone else, and I’ll try and get a lucky shot at the end. Because look, I’m the TNA World Champion, I don’t have all the time in the world to be one of the top PUBG players, but I do like to think I’m intellectually up there, so I try and use my strategy and intelligence to overcome my lack of ability in the game. But now I’ve got no excuse, it’s on my mobile, I’ve gotta get practicing.”

The rise in popularity of Joe Hendry:

“The last year has been incredible. My song was released on April 29 last year, and since then, things have been nuts. There’s so many amazing fan interactions. I just did a signing at Chicago’s C2E2 and there were about 10 Joe Hendrys that showed up. There’s gonna be Joe Hendrys running around in PUBG Mobile just like there are in real-life now. There are people cosplaying as me, and there were about 10 of us, and we all got to sing the song together so I put that up on my social media and that’s kind of gone a little bit viral as well. I’m actually very excited – I’ve seen the real-life stuff, I’m excited to see what viral moments we get from PUBG Mobile as well.”

Fans wanting him to appear on WWE Raw in Glasgow:

“I was in Glasgow that day, I did a concert that night, me and Mark Henry did a concert, and we got 1,000 people there. So there were some people in Glasgow who got to see me that night, but I enjoy all the fun of that side of things. It was great to see the fans that came out and saw us at the aftershow. I understand that people wanted to see me (on Raw), but like I say, we had the concert after and I still got to have that moment in Glasgow with 1,000 fans who were going nuts. And also to share the stage with Mark Henry as well, we did a version of my song, ‘I Believe In Mark Henry’, which was a lot of fun, so we did a little bit of a tour around the UK, so I’ve got fond memories of that week.”

The responsibilities of being TNA World Champion:

“It’s hugely rewarding. There was a period of time where a lot of colleagues were getting signed and I was kind of wondering if and when things would happen for me. But I was enjoying the process of what I was doing so much and I was so focused on getting the best reactions that I could from the fans, that all the opportunities came as soon as I shifted my focus into just giving the audience the best entertainment that I possibly could. But to now be here as TNA World Champion, it’s an amazing feeling and a responsibility that I enjoy, and my focus is just trying to deliver record business for TNA. I want people to look back and say, ‘Joe Hendry as World Champion, The Hardys as Tag Champs, that meant big business for TNA’. So I’m excited for the business that the entire locker room is doing for the company and everyone backstage and the fans as well. TNA’s a hot product right now and, yeah, onwards and upwards.”

Working such a busy schedule:

“Look, a busy schedule is a compliment. The busier you are, the more in-demand that you are, is a compliment to your popularity and your skills. So I very much enjoy that responsibility. The schedule is a part of the job, and every show that I do, every appearance that I do, every piece of media that I do, I just try to get better every time.”

How his WWE Royal Rumble appearance came about:

“Someone said my name. That’s how it works.”

Will Joe Hendry work on more partnerships going forward?

“For me, the important thing is that we haven’t done a partnership before of any kind really. Other than a couple of things here and there, I even did something with WrestleTalk back in the day, little things here and there, little collaborations. But this is the first major non-wrestling collaboration that I’ve had. So my focus is, PUBG Mobile has an extremely dedicated fanbase, so rather than thinking about the future and what other collaborations or whatever, our job here and our goal is to really focus on creating something really authentic for the fanbase and I think if you watch the trailer, you’ll see the amount of time and passion that we put into that. And so right now, the focus when it comes to video game collaborations, my sole focus right now is to deliver something exciting for the PUBG Mobile fanbase. That’s my only consideration is to really deliver something great. Because I think these collaborations are great when everybody puts in effort, and I know that we’re putting in a lot of effort, PUBG Mobile’s putting in a lot of effort, this is not just phoned in. We’ve gone to work here to put in some really cool stuff. The custom song, the trailers, the custom outfit, the minigame, there’s been a lot of work and development that has gone into this, so I think for me, I don’t wanna speak on behalf of everyone else involved, but for me, we’re super focused on this right now. And who knows? The door is always open between me and PUBG Mobile.”

Where you can find Joe Hendry:

“First of all, you’ve got to download PUBG Mobile to your device, check it out and get some practice on the game, because you’re gonna need it. Because you’re gonna want to get all those Joe Hendry items in the video game. The in-game event is going to run from April 18 to May 17, so that’s the time you’ve got to get all these goodies here. So get practicing, that’s the first thing. The other thing is if you want to follow me, it’s @JoeHendry on Instagram, Twitter, and on TikTok it’s @JoeHendry1 because someone took JoeHendry. That’s where you can get me.”

Joe Hendry appeared at WWE WrestleMania 41 on April 20 in a match against Randy Orton – the interview took place prior to that.

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• PUBG Mobile
• TNA
• Joe Hendry
• wwe

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