John Cena New Merch After WWE Heel Turn Released

New John Cena merchandise has been released after the 16-time world champion’s heel turn at WWE Elimination Chamber.

After not appearing on Raw or SmackDown following his stunning heel turn in Toronto on March 1, fans are eagerly awaiting Cena’s explanation for his attack on Undisputed WWE Champion Cody Rhodes and allegiance with The Rock.

As of the time of writing, Cena’s next advertised WWE appearance is the March 17 episode of WWE Raw in Brussels, Belgium and WWE have now released new merchandise ahead of his appearance.

WWE have kept with the theming of Cena’s babyface merchandise despite his heel turn at Elimination Chamber, complete with his classic ‘Never Give Up’ slogan.

However, Cena’s villainous actions and soul selling to The Rock is referenced in the item description of the new items.

The following is the item description for the Youth Burgundy John Cena Farewell Tour 2025 T-Shirt:

In pursuit of a 17th Championship win and in the midst of his Farewell Tour, no one understands the gravity of the situation more than John Cena.

Lucky for your kiddo, getting their hands on this Farewell Tour 2025 Brussels T-Shirt doesn’t require selling your soul to The Rock.

This unique commemorative tee features signature John Cena graphics on the front and back to signify that although The Greatest Of All Time may have sold out, the champ will always be here!

In addition to the Brussels themed merchandise, WWE Shop have also released three new Chain Gang John Cena shirts which also reference his heel turn in the item description of each.

All the new John Cena merchandise can be viewed and purchased at this link here.

In other merchandise news, John Cena and The Rock’s affiliate at Elimination Chamber Travis Scott has also released a new shirt based on the trio’s attack on Cody Rhodes – click here for full details.