WWE Raw star Keith Lee has filed to trademark his in-ring name, putting the existing trademark request from WWE in jeopardy.
On August 27 2020, three days after his main roster call-up, WWE filed a trademark on ‘Keith Lee’. However, the request wasn’t granted as the company didn’t submit a consent form signed by Keith Lee that was needed to secure the trademark.
Last week (December 18th) Keith Lee filed to trademark his own ring name with the following description, courtesy of Heel By Nature:
IC 041. US 100 101 107. G & S: Arranging, organizing, conducting, and hosting social entertainment events; Entertainment services, namely, live appearances by a professional wrestler and entertainer through broadcast media including television and radio, and via the internet or commercial online service; Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Music production services; Production and distribution of television shows and movies; Entertainment services in the nature of recording, production and post-production services in the field of music; Providing wrestling news and information via a global computer network; Providing a website featuring entertainment information in the field(s) of of sports and entertainment, namely, wrestling. FIRST USE: 20081101. FIRST USE IN COMMERCE: 20081101
Mia Yim, who just so happens to be Keith Lee’s real-life girlfriend, did the same thing earlier this year. WWE tried to trademark her ring name in August, but Yim didn’t sign the consent forms and filed her own trademark two months later.