Keith Lee Files To Trademark Nickname/Catchphrase Previously Used By Alberto Del Rio

3 weeks ago by Liam Winnard

Keith Lee Files To Trademark Nickname/Catchphrase Previously Used By Alberto Del Rio AEW/WWE

AEW star Keith Lee has made a new trademark filing with the USPTO for what looks to be a new nickname or catchphrase.

On April 27, Lee filed to trademark “ESSENCE OF EXCELLENCE” for the following purposes:

Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes

Hats; Shirts; Socks; Sweatshirts; Hooded sweatshirts

You may recall the “essence of excellence” was actually a catchphrase/nickname used by Alberto Del Rio/Alberto El Patron during his time in WWE, but there’s no trademark on it.

It’s also similar to NXT star Edris Enofe’s nickname/catchphrase, which is the “epitome” of excellence, but again, there’s no trademark on that either.

Since debuting in AEW, Keith Lee has picked up a 7-2 win/loss record. You can find full 2022 AEW men’s win/loss records at this link, and women’s win/loss records at this link.

To make sure you stay updated with all the latest wrestling news, add WrestleTalk.com to your Google Discover feed and follow us on Twitter!

Comments

Share this article with friends

Trending