Those who watched Lance Storm in WWE probably remember him for his lack of personality. What they may not know is that was by design, at least at first.
“The thing is—I honestly believe this is the misnomer, of people getting worked or believing their own s**t. If you go back and watch my ECW stuff, no one’s gonna say I had a lack of personality or a lack of character. And in WCW, the particular character that I was doing was getting me very over in a very short period of time. When I got to WWE, I was specifically told and instructed to have no emotion, no personality, and be a robot. I was specifically told that their vision for me was ‘Sam the Eagle’ from The Muppets, and when I did promos in WWE I was constantly told to do retakes because ‘you’re not flat enough, you’re not monotone enough, we want you duller,’ and they would make me do retakes and retakes and retakes. Because that’s what they told me they wanted, so that’s what I did, because I’m a professional.”
Storm went on to say that Chris Jericho told him he was getting buried in the production meetings for having no personality, despite that being asked of him by creative.
“And then it’s either a case of one hand not listening to the other, or them wanting certain things to fail, or I think it’s more one not knowing the other, that someone had a vision of ‘[Lance] is going to be this guy with a stick up his ass and be flat’ but after several months of doing flat, monotone promos—because that’s what they kept telling me, and if I didn’t do it flat enough, they’d make me retape it. [Chris] Jericho came to me and said, ‘Do you realize you’re getting buried in production meetings for being flat and monotone in your promos?’ I just looked at him and said, ‘They’re making me do this s**t!’ And he’s like, ‘Oh, well you’re getting buried for not having any personality in the production meetings.’ And I’m like, ‘well, then they’re f**king morons’ because they’re the ones telling me to do this.”
Lance Storm was working as a WWE Producer prior to being let go at the start of the pandemic.