CNBC is reporting that WWE is in “advanced” talks with Endeavor for a deal that would merge WWE and UFC.
It would “combine UFC and WWE into one publicly traded company”.
It was noted the deal could be announced as early as tomorrow (Monday, April 3).
The CNBC report stated that Endeavor would own 51% of the new company, while WWE shareholders would get 49%.
In terms of personnel, it was reported:
(Ari) Emanuel, a media executive, is expected to act as chief executive of both Endeavor and the new company.
McMahon, likewise, is expected to be executive chairman, while Endeavor President Mark Shapiro will also work in the same role at the new company.
Dana White will remain as president of UFC, while WWE CEO Nick Khan will serve as president of the wrestling business.
So essentially, the hierarchy of the new company would be (per the wording of the report): Ari Emanuel at the top, then Vince McMahon, then Mark Shapiro, then Dana White and Nick Khan in an equal role separated into White for the UFC side and Khan for the WWE side.
There was no word on Paul Levesque (Triple H) or anyone else.
We’ll provide more details as they emerge.
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