WWE
A new WWE brand partnership has been officially announced with Cody Rhodes, Bianca Belair and Jey Uso featuring in a new commercial.
A hallmark of WWE in recent years has been an increased focus on brand partnerships, most evident by the company introducing ring mat sponsorships seen every week on Raw, SmackDown and Premium Live Events.
As reported by the Sports Business Journal, WWE have now agreed a new deal with Minute Made, which sees the Coca Cola owned lemonade brand become the Official Juice Partner of WWE.
The deal will see Minute Made integrated within Raw on Netflix, as well as WrestleMania 41, SummerSlam and other WWE assets.
A special commercial will also be featured on the April 14 episode of Raw, with appearances from Undisputed WWE Champion Cody Rhodes, Bianca Belair and Jey Uso as the “Juice Crew”.
As well as feature in the new commercial, Rhodes, Belair and Uso will also feature on Minute Maid packaging for a limited period of time.
According to Sports Business Journal a custom digital content series titled “Juice Up Your Mondays” is also expected to debut.
You can view the new commercial featuring Rhodes, Belair and Uso down below.
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