WWE Star Says NIL Program Is A Game Changer For College Athletes

WWE

A WWE star says the NIL program is a game changer for college athletes.

In December 2021, WWE launched the NIL (Names, Image & Likeness) program with the purpose to “provide a clear pathway from collegiate athletes to WWE,” according to their official announcement.

Since then, the company has made strides to expand the program with a partnership with Exos that would provide athletes with more resources and kicked off the Campus Rush recruitment tour as well.

Speaking with Fightful’s Sean Ross Sapp, WWE Global Ambassador Titus O’Neil was asked to describe how the NIL program is a game changer for college athletes. He answered:

“It’s a huge game-changer. Obviously, WWE tries to make sure that we’re at the forefront of a lot of things, and I’ve met several people that are in the NIL space, and they strongly consider ours to be one of the best NIL programs.”

“So, these athletes that are being signed to these NIL deals with WWE have a wonderful opportunity to expand their brands while they’re in college, but also, too, become a part of the WWE family a lot earlier and understand what it means to be a WWE superstar.”

“For all the athletes out there, whether you’re an aspiring WWE superstar or not, understand that NIL is a commitment that’s being made by both sides. Honor that commitment.”

“I know that we, as a company, are gonna honor every last one of our NIL commitments, and hopefully make sure that we can bring them into the family and keep them in the family.” 

O’Neil played college football himself before entering the world of sports entertainment and signing with WWE.

WWE also just recently added 15 new athletes to the NIL program, which you can read more about here.

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