Paul Heyman has discussed his new alliance with Universal Champion Roman Reigns, calling it “the biggest move WWE could make”.
Speaking with Sports Illustrated, Heyman said he looks at the move as another chance to reinvent himself over 30 years deep into his career.
“It’s an opportunity 33 years into my performing career to completely redefine, reimagine and reinvent myself. I’m now the special counsel to the tribal chief, a role I’ve never played. I’ve been a manager. I’ve been an agent. I’ve been an advocate. I’ve been the CEO of the Dangerous Alliance. I’ve been an executive producer in ECW. I’ve been the executive director of Monday Night Raw. I’ve been the general manager of multiple brands. This is a completely different role for me. That’s the way I look at it and approach it, and it’s a completely different dynamic than I’ve ever had with any other talent.
“With all humility aside, this is the biggest move WWE could make with its talent at the moment. We have the tenured, still-young, just-hitting-his-prime WrestleMania main-eventer, the undisputed No. 1 star in WWE, and he’d been off for seven months. Didn’t even appear at this year’s WrestleMania. Now he’s ready to come back, and he returns with someone that has been on top and been associated with top acts for 30 years. However you define me, whether it’s as a manager, an advocate, a supporting mouthpiece, and now special counsel to the tribal chief, I have been with more WWE and universal champions than anyone. And now these two acts are together for the first time.”
Heyman also spoke about what Brock Lesnar thinks of the relationship, saying:
“Brock Lesnar is very aware that I am working with Roman Reigns. There shouldn’t be any confusion here. Brock Lesnar legitimately does whatever Brock Lesnar wants to do. There is no shortage of box-office appeal in the name Brock Lesnar. If and when Brock Lesnar wants to capitalize on that box office appeal, his name will be ringing from the headlines the moment he decides to return to the ring.”