WWE President Nick Khan has discussed the company’s pay-per-view schedule, revealing why SummerSlam 2021 is taking place on a Saturday.
WWE traditionally tatheir pay-per-view events on Sunday nights, however this year’s SummerSlam event takes place tonight, on Saturday, August 21.
Speaking with Recode Media, Nick Khan stated that WWE saw the Saturday slot as a gap in the sports market. Pointing out that The Biggest Party of the Summer airs from Las Vegas, Khan said:
“I think it also allows us to test a few things with Peacock, in terms of dates, so even SummerSlam, which is this Saturday,” Khan stated. “Traditionally, we’ve gone on Sundays for pay-per-views. We believe, on the sports calendar, there are certain days where there should be sports and there aren’t sports. We believe this Saturday is one of those. So traditionally, we had not done that well in terms of box office in Las Vegas. If you think about the Sunday connotation.
“I’ll speak for you in this one instance, on our time together today. I’m sure never in your life has anyone ever said to you, ‘Let’s go to Vegas and go crazy on a Sunday.’ If you look at Monday Night RAW, no one ever says, ‘Let’s go to Vegas and go crazy on a Monday.’
“This is a Friday and Saturday night town, and even if you look at SmackDown, which is on FOX on Fridays, few people say, ‘Let’s get to Vegas by 3 PM Pacific so we can be in our seats for a 5 PM SmackDown. So we thought Saturday night would work for us in Las Vegas. We think the ticket sales are reflective of that. We have a big big audience coming out on Saturday and a big gate to go along with it.”
In a previous media call, Khan suggested that more WWE shows and pay-per-views will take place on Saturdays going forward.
At SummerSlam, Roman Reigns will defend his Universal Championship against John Cena. On Friday’s (August 20) edition of SmackDown, the Tribal Chief promised to leave WWE if he loses to Cena.
The overnight viewership figures for this week’s episode of SmackDown have now been revealed.
Transcription via Wrestling Inc.