According to a report on Wrestling Observer Radio, WWE is “desperately” trying to make Universal Championship number one contender Seth Rollins cool.
Seth has taken a bit of flack over the past few weeks after being very vocal in his support of WWE on social media, so Vince and his pals may have their work cut out.
It is reported that the reason Seth appeared in the below segment with the Street Profits on this week’s Raw was in the hope that he would become cool via osmosis and association.
The reports are that WWE are hoping to bring younger fans in by pushing younger stars like the Street Profits and Ricochet, and apparently Seth Rollins is now someone they’re giving the Queer Eye treatment to.
Here’s an idea…have him team up with his girlfriend Becky Lynch and endlessly mention how they’re boyfriend and girlfriend!