WWE Chief Brand Officer Stephanie McMahon has been listed by Adweek among the “most powerful women in sport” for the year of 2020.
Adweek writes:
Under McMahon’s leadership, WWE seems to have no limits. In early April, the pandemic forced WrestleMania 36 to shift from a live event performed before a sold-out crowd of 80,000 screaming fans to a closed-set scenario with only essential personnel in attendance. Still, the company’s biggest annual spectacle achieved record-breaking results, with more than 967 million video views across the company’s digital and social platforms during WrestleMania week, a 20% year-over-year increase. Total interactions across multiple social media channels also climbed 57% to 13.8 million. McMahon has made a name for herself fighting for gender equality, too, debuting the unscripted series Fight Like a Girl and spearheading a professional development initiative called the Women’s Affinity Group. “As a mother to three daughters, I am passionate about empowering and showing young girls and women that there are no boundaries to what you can do or be,” says McMahon. “Empowering women begins impactful, meaningful conversations.” —Paul Hiebert
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