In August 2024, it was revealed that Swerve Strickland had signed a new contract with footage capturing the moment ahead of AEW All In.
It would later be revealed that Strickland’s existing three-year deal would have carried him through to March 2025.
The new deal would see him remain in AEW “until at least 2028”, according to the report, with it being noted that negotiations began during Strickland’s AEW championship reign as he had “outperformed” the deal he had signed in March 2022.
Strickland would discuss the security that his new contract gives him, revealing the advice he took to heart from Terry Taylor.
In comments made on Instinct Culture with Denise Salcedo, Strickland spoke about signing the new AEW deal, saying:
“For me, it wasn’t about, ‘Will it ever happen?’ It was, it’s going to happen. I have to have the faith that it’s going to happen. Now, I just have to justify why it’s happening with what I do as my work, why does that happen.
“It took me making history for that kind of contract to happen. It wasn’t just an overnight thing, like money’s just handed to his person. No, this was earned. It goes back to that American story, just hard work, consistency. Not everything was perfect, but I still persevered through that.
“Then it was just, what does AEW need? What does Tony Khan need for me to deliver for AEW, and truly tapping into those things, and being the guy to go to, and being like, I’ll deliver exactly what you need and more.
“I think having that mindset to just be like, I have to give my best, but I also have to give a little bit more, in addition to. There always has to be an addition to.
“In this day and age in wrestling and media, there always has to be something a little bit more that you offer. On media days, I’ll be here, talking, making it look good. If I need to take the belt and put it in a music video, I can do that.
“Having Tony Khan have the trust in me to do that the right way and make sure everything, T’s and crossed, I’s are dotted so there’s no backfire on the company, making it look bad, all those things to make sure you know what, Swerve is good, we trust him enough to make the company look good and not besmirch the name or make anything look bad.
“So it was that trust as well, and I think that’s where truly the contract was like, Tony was like, ‘Nope, I’m giving it to him, there’s no doubt in my mind that this is the right investment.’ So it’s more than just performing well in the ring. It’s everything, everything that you gotta do, and the person that you are.”
While Strickland lost the AEW World Championship at All In London, it was revealed that he was expected to remain at the “top of the card” as part of the new deal.
It was also noted that his new AEW contract is “considered one of the biggest deals” in the company’s history.
Transcript from Fightful.
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