AEW President Tony Khan has discussed AEW’s current audience, believing the AEW fanbase is more affluent than those of other promotions.
The last two episodes of Dynamite have had impressive viewership figures, both beating their respective week’s edition of Raw in the 18-49 demographic.
Speaking with with Bloomberg Business of Sports, Khan pointed out that the AEW audience is “younger skewing”. Explaining why it is important for AEW to have a consistent fanbase, Khan said:
“It’s the youngest skewing audience of all sports programming on all of television. There have been more weeks than not in the past several months where we’ve beaten every major sporting event in terms of having the youngest skewing audience. Our Wednesday night show and our Friday night show have both been rated as the number one show on cable in the 18-49 demographic.
“We have a more affluent fanbase than other wrestling organizations, but really, people from all kinds of backgrounds. They are more likely to be a college educated audience. They’re a very attractive audience to an advertising base — particularly, with the age demographic that they add.
“Having such a young, engaged, audience is really important for us, and it’s also a very consistent audience. This year, so many times, we’ve been the number one show on cable and you can really count on our fans to come and watch the show every Wednesday night.”
AEW is currently preparing for the promotion’s New York debut with the September 22 edition of Dynamite Grand Slam, and the September 24 episode of Rampage Grand Slam. Backstage morale is reportedly very high ahead of these shows.
Transcription via Wrestling Inc.