Stone Cold Steve Austin Is Top Merchandise Seller On WWE Shop

The highest merchandise sellers and top grossing products on WWE Shop have now been revealed, per research by us-bookies.

According to the data, Stone Cold Steve Austin is still WWE’s ‘highest drawing champion’, earning an estimated $3,600,000 from merchandise on the site. John Cena takes the #2 spot, earning almost $2,700,000 from WWE Shop.

Alexa Bliss is the top seller on the active roster, reportedly earning over $1,600,000 through the shop.

Here are the top 10 merchandise sellers on WWE Shop (with estimated earnings):

1. Stone Cold Steve Austin – 3,657,224
2. John Cena – $2,649,836
3. Alexa Bliss – $1,645,945
4. NWO – $1,292,561
5. Roman Reigns – $1,164,253
6. The Rock – $992,114
7. Jimmy Uso – $885,930
8. Jey Uso – $862,130
9. Ultimate Warrior – $825,841
10. Eddie Guerrero – $704,436

the legacy collector’s version of Stone Cold’s WWE Title is currently WWE Shop’s highest grossing product, selling 1600 units for an estimated $1,359,984 in total. Not far behind in terms of earnings is Alexa Bliss’ Lilly doll, which has been sold almost 29,000 times.

The top 5 highest grossing products on WWE Shop are (with estimated sales, estimated earnings):

1. Stone Cold Steve Austin Legacy Championship Collector’s Title – 1,600, $1,359,984
2. Alexa Bliss “Lilly” Plush Doll – 28,800, $863,712
3. Stone Cold Smoking Skull Championship Replica Title Belt (5mm) – 2,800, $839,972
4. WWE Championship Spinner Replica Title Belt – 2,200, $725,978
5. The Rock “Brahma Bull” Replica Championship Title Belt – 1,600, $559,984

You can view more data here.

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