Top WWE Creative Team Members For 2026 Revealed

WWE

The top names in WWE’s current creative team have been revealed courtesy of a new backstage report.

On January 20, WWE and Netflix partner for Season Two of WWE Unreal – the documentary series that gives fans an insight into how WWE and its creative process works bending the scenes.

With the official trailer for Season Two of WWE Unreal dropping today, PWInsider Elite has shared a timely update regarding WWE’s current creative makeup and which names take up the top positions.

As expected, WWE Chief Content Officer Triple H holds the most power in the creative setup and gets the “last call” on decisions.

Bruce Prichard and Ed Kosky – both of whom were featured regularly in Season One of Unreal – reportedly handle the operations for WWE’s creative department.

Ryan Ward is currently overseeing Raw and SmackDown’s creative agenda, with PWInsiderElite being told by WWE sources that this is a “recent adjustment”.

For Raw’s creative. process specifically, Alexandra Williams is now the co-lead with Jonathan Baeckstrom, with additional writers working underneath them and SmackDown’s creative co-leads, which are currently Road Dogg Brian James and John Switaka.

Raw is set to kick off its 2026 on Netflix with a special Stranger Things themed episode, headlined by a World Heavyweight Championship match between CM Punk and Bron Breakker.