Top WWE Star Agrees ‘Huge’ Brand Partnership Deal Extension

WWE

Undisputed WWE Champion Cody Rhodes and Wheatley Vodka have agreed to a “huge” extension to their existing partnership deal, which began in March 2024.

The partnership between Rhodes and Wheatley was first announced in March 2024, has perhaps most prominently been seen by fans via Rhodes’ tour bus, which is wrapped with Wheatley branding.

As well as this, Wheatley also sponsored WWE’s YouTube series ‘What Do You Wanna Talk About?’ which was hosted by the Undisputed WWE Champion.

With the partnership passing its one year anniversary, Fightful Select’s Sean Ross Sapp has learned that Rhodes and Wheatley Vodka’s relationship will continue “for years to come”, in what was referred to as a “huge” extension to the deal.

When speaking to sources near to Wheatley Vodka in Kentucky, Fightful were told that the partnership was a “big one” for the company.

The sponsorship’s extension will also reportedly see new episodes airing in the aforementioned ‘What Do You Wanna Talk About?’ YouTube series, which previously featured stars such as Randy Orton, LA Knight and The Miz.

Wheatley’s branding on Rhodes’ tour bus is also set to continue with the extension of the agreement.

Cody Rhodes, who recently passed the one year mark in his first run as WWE Champion, will defend his title against John Cena at WrestleMania 41 in under two weeks time.

In other news, Rhodes recently hinted towards a potential progression into Hollywood in the future – click here for full details.

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• wheatley american vodka
• partnership
• Cody Rhodes
• wwe

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