TKO Higher Up Addresses Triple H WWE Creative

WWE

Triple H’s role as WWE Chief Creative Officer has been praised by TKO Chief Operating Officer Mark Shapiro.

TKO is the parent company of WWE and UFC, with a new Saudi Arabia-based boxing promotion also under its ever-growing umbrella.

During the recent JP Morgan Annual Global Technology, Media and Communications Conference, Shapiro discussed the two x-factors he sees when it comes to WWE.

Describing the strength of WWE being on Netflix, Shapiro would go on to discuss the skills of Triple H when it comes to storylines, saying:

“There are two x-factors when you look at WWE. Netflix, this is the greatest marketing platform you could ever ask for. Their pre-roll is one of the strongest tools. If you’re clicking on that icon, you’re getting a trailer.

“The (other) x-factor is the creative power we have behind the brand. Paul Levesque (Triple H) lives and breathes; his whole life has been spent in WWE.

“He’s amazing on the creative storylines. Just when you think you know where he’s going, he turns left, like the heel John Cena became and then the champion.”

John Cena turned heel for the first time in his career at WWE Elimination Chamber in March.

At WrestleMania 41 in April, Cena defeated Cody Rhodes to become Undisputed WWE Champion, becoming a world champion for a record-breaking seventeenth time.

With The Rock having recently commented that Cody Rhodes should turn heel, it has been reported there are no current plans to make this happen.

The Motor City Machine Guns have recently stated that Triple H was a ‘huge factor’ in their decision to sign with WWE.

Fans will shortly get to go behind the scenes in of the creative process thanks to the documentary series WWE Unreal on Netflix.

Transcript from Fightful.

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• Mark Shapiro
• Creative
• Netflix
• Triple H
• wwe

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