WWE followed up today’s Q2 earning’s report with an investors conference call featuring Vince McMahon, Michelle Wilson and George Barrios.
Vince in particular had some interesting comments regarding “potential new competitor” AEW, the possibility of WWE returning to the Attitude Era and the roles of Paul Heyman and Eric Bischoff.
McMahon heavily touted the hires of Heyman and Bischoff – who were bizarrely never named on the call – noting their extensive backgrounds in the business and putting over their organisational skills, how they work with talent and their writing abilities.
McMahon said both would have “a lot of latitude” which would prevent him from “getting in the weeds” and that it would no longer be one man’s vision.
We are somewhat skeptical about that one but we shall see how it all shakes out in the coming months.
Vince credited the pair for WWE “definitely turning the corner” with regards to improved storylines (which he called “good ones”) and talent development. He also referred to their hires as a “relaunch” of sorts for the WWE product.
These are interesting comments, especially given that Bischoff has not been involved in the creative process on SmackDown yet, at least according to reports.
In terms of the future of WWE content, McMahon said some of the programming would be more controversial but strictly within the limits of the company’s PG rating:
“We are going to be a bit edgier but remain within the PG environment. We are not gonna go back to the ‘Attitude Era’ or do blood and guts or things of that nature as is perhaps being done by a potential new competitor. We are not going to go back to that crap that we graduated from.”
Sub-referencing AEW again, McMahon expressed his hope that they don’t continue “blood and guts and gory things they have been doing”, which he derided, before adding: “I can’t speak for TNT but I can’t imagine they would put up with that”.