Vince McMahon On Plans To Improve WWE TV Ratings

Pretty much since the novelty of the no-fans shows wore off after WWE moved shows to the Performance Center in March, we’ve seen a drastic decline in the viewership for episodes of Raw and SmackDown.

The ratings have been so bad that two weeks ago, Monday Night Raw drew an average of just 1.561 million viewers. This was the lowest viewership figure in the history of Monday Night Raw.

While speaking on the Annual Stockholders meeting, Vince McMahon spoke about the plans WWE have to improve television ratings for the coming weeks and months of shows.

“We have a thirty-plus year track record of creating compelling characters and engaging a variety of audiences, and we obviously remain confident we can continue that with our collective ability. Even in the most challenging environments with no live audience. The media ecosystem obviously has changed, and we change with it.

“Our engagement metrics across platforms are understandably, and obviously, however, the importance of linear programming is paramount in all of our businesses. We consistently have seen year-over-year increases in a variety of digital metrics and engagement, and positive trends have continued, even during COVID.”

Despite bringing in record-low viewership on the 07/13 show, Vince McMahon still claimed that Raw is the #1 show on the USA Network, and also spoke about how SmackDown is doing well for FOX in terms of the demographics:

“We expect a combination of valuable promotional inventory from our TV partners with the return of sports events programming, and a deep roster of charismatic talent will have a positive impact on viewership over the longterm.”

Thanks to WrestlingInc for the transcriptions.

• viewership
• RAW
• Vince McMahon
• wwe

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