An interesting update has emerged on sponsorship for WrestleMania 39, which will emanate from California’s SoFi Stadium on April 1 and 2.
With many eyes expected to be on this weekend’s event, it has now been confirmed that WWE has made a lot of money through sponsorships for the event.
Speaking with the Associated Press, WWE senior vice president and head of global sales and partnerships Craig Stimmel revealed that WWE has earned $20 million in sponsorship revenue for the events, a record for any WWE shows.
With 12 total sponsors for WrestleMania 39, they will be incorporated into the two-night event in different ways.
Stimmel interestingly teased that one sponsor will be incorporated via a ‘blurring of the fourth wall’ between what home viewers and the live audience will see.
It was also noted that WWE has a match sponsorship planned for the event.
WWE notably had a big sponsored match at January’s Royal Rumble event, with Bray Wyatt making his WWE TV in-ring return against LA Knight in a Mountain Dew Pitch Black match.
WWE was paid an insane sum for this match sponsorship, which you can read more about right here.
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