A new article has done in-depth comparison of WWE and AEW’s race demographic viewership.
Wrestlenomics has done a very interesting deep dive into the viewership figures of WWE, AEW and IMPACT Wrestling in 2022 so far.
Despite increases in African American and Hispanic viewers year-over-year, AEW is currently trailing well behind all three WWE shows as well as IMPACT Wrestling in the percentage of viewers who are people of color.
In 2022, only 13% of AEW Dynamite viewers are African American, while 12% are Hispanic. For AEW Rampage, only 17% are African American, while 14% are Hispanic.
For WWE, SmackDown has 25% African American and 14% Hispanic viewers. NXT has 24% African American and 15% Hispanic viewers. Raw has 23% African American and 15% Hispanic viewers.
IMPACT Wrestling has 20% African American and 13% Hispanic viewers.
The report provided the following chart:
During the AEW Revolution media scrum, Brandon Thruston of Wrestlenomics asked Tony Khan about AEW’s struggles with African American viewers.
“I have noticed that. I study the patterns very closely, and it’s something I’m cognizant of, and it’s an audience that we really do want to grow and it’s very important to us,”
WrestleTalk.com will provide live coverage of tonight’s AEW Dynamite, which features multiple very exciting matches, including Jay Lethal vs Adam Cole, and CM Punk vs Dax Harwood.
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