WWE stars are to feature in a new marketing campaign from C4 Energy as part of Quitter’s Day on January 17.
C4 Energy and WWE first inked their endorsement deal in 2021 and the new campaign will focus on the national day when people quit their New Year’s resolutions
The “Be You. But Better” campaign will see a shift away from the “new year, new you” mentality, focusing on improving who you are already.
Bianca Belair and Montez Ford will feature in the campaign, with The Usos will also feature through video content on social media.
In the press release, C4 Energy stated:
“On January 17th, also known as Quitter’s Day, C4 Energy, leader in the fitness and wellness space, will be flipping the script of the outdated “New Year, New You” artifact with its Be You. But Better. Campaign launch, leaning away from the past eras of ‘inspiring’ and ‘hyping’ people up with nothing to back it.
“Be You. But Better. is the brand’s bold new manifesto that rebels against having to become an entirely new person each year, helping consumers find the discipline already inside them, instead of following flashy (and often unattainable, inauthentic) gimmicks.
“To kick off the campaign, C4 Energy is employing their roster of WWE Superstar partners to help drive this manifesto home, including Bianca Belair, Montez Ford and The Usos, encouraging consumers to be a stronger, smarter, more dedicated version of yourself this year. Belair, Ford and The Usos will be seen throughout the campaign in various social video content that will highlight the brand’s mission to prioritize discipline over motivation in 2023.
“With this campaign, C4 Energy, alongside Belair, Ford and a roster of all-star talent, is challenging consumers to go beyond cheap motivation and flashy declarations and instead encouraging real action, helping them to take the steps necessary to build a disciplined (and motivated) mindset towards a better version of themselves.”
Nutrabolt has described C4 Energy as being “made with no artificial colors or dyes, and contains zero calories, sugar, or carbs. In addition, C4® Energy contains a combination of clinically studied functional ingredients including CarnoSyn® Beta-Alanine, an amino acid to support muscular endurance; BetaPower® derived from Beets, a superfood, for natural hydration; Caffeine Anhydrous, for energy; and L-Citrulline for performance.”
You can follow C4 Energy on Twitter here.
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