WWE Files Another College Related Trademark

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WWE has filed for their 100th trademark of 2022 and this one is related to their planned work with college athletes.

After previously being noted as filing a similar trademark for the phrase “WWE RUSH,” now the company has filed another.

While the first alluded more to the process of “rush” experienced in the American collegiate greek system of sororities and fraternities, the new filing is more broad.

WWE has filed a trademark for the term, “WWE CAMPUS RUSH” on September 28.

Noted in the filing, the purpose was listed as:

“Organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; organizing and arranging of exhibitions and events for sports and entertainment purposes; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest”

As previously touted by Triple H, WWE’s Next In Line (NIL) program supports collegiate athletes to explore their options beyond their college careers.

You can see a full list of the WWE trademark filings from 2022 by clicking here. 

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• WWE Trademarks
• Next In Line
• NIL
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