WWE Files To Trademark ‘As Close As It Gets’

According to the United States Patent & Trademark Office (USPTO), WWE has filed for a new trademark.

On January 6, WWE filed to trademark ‘AS CLOSE AS IT GETS’. Per the filing, WWE intends for the trademark to cover ‘entertainment services, namely, a continuing program about sports and entertainment’.

The following description accompanied the filing:

Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs

It is currently unknown what type of content this ‘continuing program’ is intended to feature. In December, WWE filed to trademark ‘WWE The Build To’, the name of a digital series used to showcase rivalries ahead of pay-per-view events.

WWE reportedly has a number of projects planned, and have reportedly been in talks with AEW about the possibility of using certain talents for biographical content.

This was WWE’s first USPTO filing of the year. Stay up to date with every WWE trademark filing of 2022 at this link.

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