WWE has filed for trademarks on some superstars monikers this past week.
On March 24, WWE filed trademarks with the USPTO for “EST”, “Acknowledge Me” and “Tribal Chief”. The trademarks cover merchandising and entertainment services.
EST is the nickname of Raw star Bianca Belair, while Acknowledge Me and Tribal Chief are associated with current Universal Champion Roman Reigns.
The full descriptions for these are as follows:
Mark For: ACKNOWLEDGE ME trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.
Mark For: TRIBAL CHIEF trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
Mark For: EST trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.
Both Roman Reigns and Bianca Belair will compete on the WrestleMania 38 two-night events.
Reigns will put his Universal Championship against WWE Champion Brock Lesnar in a Winner Takes All Title Unification Match on WrestleMania Sunday in Dallas on April 3.
Belair will face Becky Lynch for the Raw Women’s Championship on WrestleMania Saturday on April 2.
For more information on WrestleMania 38, click here.
Filing description via Fightful
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