WWE Files Trademarks For ‘WWE Day 1’

According to the United States Patent and Trademark Office, World Wrestling Entertainment (WWE) has filed two trademarks for a new term.

On August 19, WWE filed to trademark “WWE DAY 1”. As per the USPTO, the phrase was filed for use under the categories of “computer software” and merchandise.

The following descriptions accompanied the filings:

Mark For: WWE DAY 1™ trademark registration is intended to cover the categories of computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets.

Mark For: WWE DAY 1™ trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.

It is currently unknown what WWE plans to use this term for.

WWE has also recently filed to trademark “Charlie Dempsey” and “Reggie”. Reggie is the official new ring name for Reginald, the current 24/7 Champion.

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