New WWE Partnership Announced Ahead Of WrestleMania 42

Published: Mar 17, 2026 by Dave Adamson | Last Updated: Mar 17, 2026 by Dave Adamson

Dave has been a website writer for WrestleTalk since October 2022, having previously written for Den of Geek, among a number of wrestling, movie and television-related sites. Dave has been around the independent wrestling scene for more than a decade, including behind-the-scenes.

WWE

WWE has announced a new business partnership ahead of WrestleMania 42 that will see a storytelling project collaboration.

The announcement was made in an official press release, confirming that WWE will partner with Front Office Sports, a multiplatform media organisation, with the collaboration focused on “creative development and execution of storytelling projects”.

Per the press release:

WWE and FOS Will Collaborate to Develop Business-Focused Content Around Key WWE Moments and Tentpole Events, Including WrestleMania®

March 17, 2026 – WWE, the global leader in sports and entertainment, and Front Office Sports, the leading multiplatform media and news organization covering the business of sports, announced today a new content partnership that will bring audiences closer to key WWE moments and tentpole events through access-driven, behind-the-scenes content.

“Front Office Sports is known for its innovative approach to storytelling, and we look forward to partnering to produce new and dynamic content that underscores the evolving business of WWE,” said Alex Varga, Co-Head of Revenue, WWE.

During this dynamic content partnership, WWE and FOS will collaborate on the creative development and execution of storytelling projects surrounding marquee Premium Live Events, including WrestleMania, and international growth. FOS will showcase the behind-the-scenes of WWE tentpole events across its website and social channels beginning with WrestleMania 42 at Allegiant Stadium in Las Vegas on Saturday, April 18 and Sunday, April 19.

“Front Office Sports is the leader in the coverage of the business of sports, and we’re excited to collaborate with the WWE,” said Adam White, CEO of Front Office Sports. “The sports media landscape is increasingly driven by off-the-field happenings, and this partnership will bring fans closer than ever to their favorite athletes, entertainers and moments in a unique way.”

WWE joins the National Football League and National Women’s Soccer League as the most recent sports entities to strike a unique content partnership with FOS.

WWE Partnerships During WrestleMania Season

WWE announcing partnerships in the run-up to WrestleMania is not an unusual thing, with brand deals often being announced, such as the Clash of Clans sponsorship that was witnessed last year.

Beyond match sponsorship, WWE recently partnered with Ram, with the “Official Trick Partner” having brand integration and a presence starting with this year’s Royal Rumble.

Potentially the most visible business partnership continues to be with Prime, the company co-owned by current WWE star Logan Paul, with the logo featuring on the ring canvas.

The stylized Prime logo became a feature of the WWE ring back in 2024, including at that year’s WrestleMania 40.

Beyond the ring, DUDE Wipes became a sponsor earlier this year, with their branding being seen on Dominik Mysterio’s attire as part of a multi-year deal.