New WWE Nickname Revealed?

WWE

A new nickname for an as-yet-unknown WWE star could have been revealed thanks to a recent trademark application filing.

In an application filed on May 18, 2025, with the United States Patent and Trademark Office, WWE have sought to secure the term “KING OF THE LUCHADORES”.

Filed under US Serial Number 99190637, the application for the term covers the Goods and Services category of:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service;

Providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information;

Fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members;

Providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

At the time of writing, the star who may be “King of the Luchadores” is yet to be revealed, should it emerge.

The new application comes close to a week after WWE filed an application for the term “King of the Lucas“, which many speculated was a misspelling of “King of the Luchas”.

Recently, WWE also filed a trademark application for the name “JC Mateo” with the USPTO.

JC Mateo is the new WWE ring name for Jeff Cobb, as revealed on the May 16 episode of SmackDown.

WrestleTalk keeps a tracker for all trademark applications in WWE and AEW, which can be found here.

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