WWE Secures New Deal Ahead Of Upcoming PLE

WWE

WWE has secured a new agreement to feature a brand partner on episodes of SmackDown ahead of this month’s Elimination Chamber.

At Survivor Series: WarGames in November of last year, it was revealed that MAD DOG by MD 20/20 would have in-ring branding at WWE Elimination Chamber on February 28.

That partnership has been expanded, according to a recent report from SI.com, with the branding visible on episodes of WWE SmackDown throughout the remainder of February.

According to the report, the new deal could potentially see MAD DOG by MD 20/20 feature at other major PLEs throughout 2026, “including WrestleMania and SummerSlam”.

In addition to this month’s Elimination Chamber, the previous deal would also see branding at WWE Money in the Bank in September of this year.

With MAD DOG by MD 20/20 having “bandanas, temporary tattoos and other fun products” at November’s Survivor Series WarGames, the report also notes that the company will have a “presence during WrestleMania week” in April of this year, with WWE stars likely to appear at related pop-up events.

While it is unclear what form the engagement at future PLEs may take, the report suggests it could “include merch giveaways, sampling opportunities for those 21+ years of age, and more.”

The new deal starts with the February 13 episode of WWE SmackDown, which takes place at the American Airlines Center in Dallas, Texas.

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• wwe
• elimination chamber
• business
• Mad Dog
• Mad Dog by MD 20/20
• MD 20/20

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