WWE Parent Company To Launch Boxing Promotion With Saudi Arabia

Published: Mar 5, 2025 by Sanchez Taylor | Last Updated: Mar 6, 2025 by Sanchez Taylor

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WWE Parent Company To Launch Boxing Promotion With Saudi Arabia

WWE parent company TKO has agreed a deal with the Saudi General Entertainment Authority to launch a new boxing promotion.

Per AP News, TKO Group Holdings aka TKO have entered a multi-year deal with the Saudi General Entertainment Authority for this new venture, which will be headed up by some familiar names.

WWE President Nick Khan and UFC President & CEO Dana White will head up the promotion’s executive leadership team, with TKO to serve as a ‘managing partner’, running the day-to-day operations of the promotion.

The boxing promotion will run in partnership with General Entertainment Authority chairman Turki Al-Sheikh and Sela, a subsidiary of Saudi Arabia’s Public Investment Fund.

The new promotion’s first event will take place in 2026. A name for this promotion hasn’t been revealed at the time of writing.

WWE has had a partnership with the Saudi Arabia Ministry of Sport since 2018, which has seen the company host major events in Saudi Arabia every year since.

A big change to WWE Saudi Arabia PLE plans was recently revealed, click here to read more.

JUST ANNOUNCED – WWE parent company TKO has agreed a multi-year deal with the Saudi General Entertainment Authority to launch a new boxing promotion, with the first event to be held in 2026

WWE President Nick Khan and UFC President & CEO Dana White will head up the promotion's… pic.twitter.com/pLMOaSW9Tw

— WrestleTalk (@WrestleTalk_TV) March 5, 2025