WWE Announces Long-Term Partnership With Regular Cross-Brand Appearances

WWE

WWE has announced a new long-term strategic partnership, announcing the location of an upcoming Raw episode.

WWE has announced a new partnership with Canada-based sports and commercial real estate company Maple Leaf Sports & Entertainment. In a press release on November 12, it was noted that this partnership will see regular cross-brand appearances from players from teams under the company’s banner, and WWE stars.

In addition to this, the partnership will include original content development, merchandise collaborations and community focused programs.

Confirming that the January 26, 2026 Raw episode will emanate from the Scotiabank Arena in Toronto, Canada, WWE announced the following on its corporate site:

November 12, 2025 – WWE and Maple Leaf Sports & Entertainment (MLSE), one of the world’s premier sports and entertainment companies, today announced a new long-term strategic partnership bringing together two iconic global enterprises.

The partnership will explore opportunities across multiple areas including exclusive merchandise collaborations, original content development, community-focused programs, and regular cross-brand appearances from team players and WWE Superstars.

Additionally, Monday Night Raw® will return to MLSE’s Scotiabank Arena in Toronto on Monday, January 26, 2026. WWE Superstars will make appearances at Toronto Maple Leafs games on Sunday, January 25, and Tuesday, January 27, with Toronto sports personalities also in attendance at Monday Night Raw – which will air live on Netflix around the world.

Tickets for Monday Night Raw in Toronto will go on sale starting Friday, November 14 at 10am ET/7am PT via Ticketmaster.com. Fans can purchase tickets during an exclusive pre-sale by visiting Ticketmaster.com and using the code WWEVIP starting tomorrow at 10am ET/7am PT until 11:59pm ET/8:59pm PT.

The long-term partnership builds on the existing launch of exclusive licensed WWE Legacy Title Belts with the Toronto Maple Leafs and the Toronto Raptors, featuring each team’s iconic colors and official branding.

Alex Varga, Co-Head of Revenue at WWE, said: “Collaborating with an iconic organization like MLSE is a natural extension of WWE’s deep and growing connection with Toronto, which has included recent major events like Money in the Bank in 2024 and Elimination Chamber in 2025, and allows us to create new and authentic experiences for fans to reinforce our long-term commitment to the region.”

Phil King, Chief Business Officer at MLSE, added: “MLSE and WWE have a long and strong history together, teaming up many times over the years to create iconic entertainment moments for our fans, and we are thrilled to expand our partnership with WWE, a global leader in sports and entertainment, to create world-class content and build on Toronto’s standing as a leading market globally.”

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