It was revealed on the Q3 call with investors on Thursday afternoon that WWE is planning on holding a special pay-per-view event in India next year, presumably if travel restrictions imposed by COVID have been lifted.
Nick Khan revealed during the call that as a result of WWE’s partnership with Sony in the country, the company will be holding a special event in India next year. This will be broadcast to those in the US and in other markets too:
“We’re excited to now be working with our content partner in India, Sony, on a 2021 event that will primarily feature our developing Indian superstars.
“That event will air in India on the Sony platforms and will also be distributed domestically in the United States. We believe partnerships like this are the best way to build engagement and to maximize the value of content for our international distribution partners and our fans.”
The show will presumably be like the special events in Saudi Arabia that have been running since 2018 on the WWE Network, and like the one-off Super Showdown event that took place in Australia two years ago.
Khan noted that the main focus of the event will be to showcase the Indian talent that WWE currently has, and to potentially also pick up some more Indian talent too:
“We simply want to be surgical and strategic with it. So for the Indian Superstar event that we’re doing with Sony in 2021, we look at all angles on that. We have to make sure it’s the right talent that will resonate in India. We have to make sure that the cost structure of the event is something that will resonate for our business and Sony’s business. So it’s simply taking a deep dive into each and every one of these events. There will be more of them and making sure that it makes sense for all parties involved.”
Jinder Mahal was given a run with the WWE Championship in 2017 as an attempt for WWE to tap into the Indian market. When WWE toured India later that year, Mahal was defeated by Triple H at live events.
Thanks to Ringside News for the transcription.