How Commercials Will Work On WWE Raw On Netflix Update

WWE

WWE CCO Triple H has provided an update on how commercials will work on Monday Night Raw following its move to Netflix.

Monday’s (January 6) Raw episode will be a monumental show, with it being WWE’s first to air live on the Netflix streaming service.

Ahead of the historic Netflix premiere, Triple H has revealed that Raw will have less commercial time on Netflix “at least for now”.

Discussing WWE and Netflix’ thought processes behind having commercial breaks on the streaming platform, Triple H noted on The Press Box:

“They’re paying us a lot of money. They’re in the business of making money, so they’ve got to have ad times and they’ve fit to sell things, even though it’s a subscription product.

“There’s other factors that go into that for them. For us, to some degree, it’s a funny thing. Sometimes, they tell us, for whatever reason, ‘Hey, you can have the entire first hour commercial-free.’ I know that nobody out there that watches the show, unless they do television, will understand this because they hear this and think, ‘That’s the most ridiculous thing ever.’

“Commercial-free live television is incredibly difficult. People don’t understand that. To be able to go from, this match ends, you gotta get them out of the arena, you gotta go backstage, you gotta go to this other stuff, you gotta be ready to go on every single thing, in real time, in that moment. If something crashes, if somebody gets injured, there’s no place to go. There’s no commercial to go to. There’s no, ‘Hey, we can go to this.’

“You can only go to so many backstage segments. If they’re not ready to go, something happens and you gotta get out in the ring, if no one’s ready to go, ‘Alright, just run a package or something.’ It’s incredibly difficult to do. So having those breaks in there to some degree is helpful.

“There’s less commercial time. It’s going to be more manageable, at least for now. Anything can change, but at least for now. I also think this will be a work on progress for us. The formatting is slightly different here. How we work with things is slightly different, so it’s gonna take us a minute also to get to where we feel comfortable and we feel smooth getting in and out of everything and going to where we need to go.

“But I think it’ll be a better experience for people. It’s just a part of what we do. It makes me laugh whenever people say, ‘There’s so many commercials this week.’ Well, same exact amount of commercials we had last week. I’ll give you that maybe we didn’t do as good of a job of managing the time in between the commercials, but it’s the same amount of commercials. We didn’t change anything. The format’s the same.”

It was reported by Alex Sherman of CNBC back in January 2024 that Netflix subscribers on the no-ad plan wouldn’t get ads during Raw. Sherman noted that matches would be scripted around commercial breaks and those who wouldn’t get ads would see ‘non-important match action‘ instead.

Triple H also recently shared an update on Stephanie McMahon’s WWE status, click here to read more.

Transcription via Fightful. 

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• Commercials
• RAW
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