WWE has experienced a major audience shift that hasn’t been seen in televised wrestling for around four years.
Dave Meltzer addressed the change on the recent Wrestling Observer Radio, focusing on the viewing audience for Raw.
Looking beyond week-by-week numbers, Meltzer stated:
“When you look at year-to-year, Raw was up 10% in viewers, 22% in 18-49, and 34% in 18-34. This is from the same week last year, going against similar competition, big competition last year as well.
“It just shows, not only how much hotter it is, but when you notice that the younger the viewer, the bigger the increase from last year, basically tells you that they are attracting a younger audience. A significantly younger audience than they were.
“To the point that Raw this past week was actually the youngest pro-wrestling television show of the week.
“There has not been a week that’s the case since the start of AEW in 2019. The basic example is that WWE is hot, it’s hot with younger viewers. This is not a one-off, this has been building for a year now really. But really hitting big in the last couple of months.”
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